Reason News

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HEY LADIES-
If you missed the newsletter blast last week you’re already slacking in a major way (sign up at the bottom of this page). Why? Because we’ve already almost sold out of our entire stock of these brand new, super soft, slim fit, ring-spun cotton Women’s Go Love Your Own City tees. There’s still a few …

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SEAN YOKO LENNON-
Today I had the opportunity to photograph Sean Yoko Lennon alongside his awesome girlfriend Charlotte Kemp Muhl. Kemp was the youngest model to ever grace the cover of Harpers and Queen magazine at the age of sixteen. She’s also been the face of Tommy Hilfiger, Donna Karan, D&G, Maybelline, Swarovski, and just about every other …

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SIX SIX SIX LIKE THE PENTAGON-
Summertime hundred degree SoHo Four Loko rooftop sessions- Here’s what happens: Gdańsk girl moves to LA to pursue acting career. Comes back two years later with feathers woven into hair, pentagram necklaces, and an impeccable collection of vintage t-shirts. Elena is the only Gdańsk girl who can pull this off because she is …

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UNO MAS-

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THIS.
No introduction necessary. If you are in Gdańsk next weekend, be here.
WE’VE GOT THE VISION, NOW LETS HAVE SOME FUN-
I just realized that these most recent updates make it seem like I’ve been on permanent vacation for the past few months. Not the case. In fact, that couldn’t be farther from the truth… it’s just no fun to blog about sitting in front of a computer monitor working until 2am every night eating cereal …

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FAST AND THE FURIOUS-
Today Anthony and I braved hundred degree temperatures and an hour long detour into Pennsylvania to shoot a collection of custom hot-rods built by the gentlemen over at Geils Automotive in Milford New Jersey. Most of their outside work starts out like this– a client will usually bring in three beat up old cars and …

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YOU SNOOZE YOU LOSE-
Today we kick off our annual summer Online Store sale to clear out space in the warehouse to make room for some brand new Fall 2011 merchandise. Everything (including sale items) can now be picked up for 40% off by entering the discount code ‘summer’ at checkout. As always, domestic shipping is free on orders …

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DISPOSABLE BUT INDISPENSABLE-
Here’s some pictures from a half dozen disposable cameras that I’ve kept in my Weekender bag this summer. Most of the time the cameras get damaged with water or sand, light leaks into the film, and the auto focus has a mind of it’s own, but the shots all remind me of summer camp, fun …

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STAY LOOSE(WORLD) POOL PARTY-
Presenting the first round of photos from the Looseworld x Reason pool party this weekend at The Bentley Hotel. Next saturday is the final installment, so if you see these photos and feel like you’re missing out, check the Looseworld website for details and RSVP info. Vita Coco, one of the gracious sponsors of the …

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REASON CLOTHING 2011 SPRING / SUMMER LOOKBOOK-
I know we’re already in the thick of summer, but it’s never too late for a quality lookbook from your favorite brand, right? Presenting our official questionsandconfessions 2011 Spring/Summer lookbook. Click here to read the official press release. Items are available for purchase now at the Reason Online Store. questionsandconfessions S/S ‘11 Lookbook
CANNONBALL-
This weekend we’re heading out to the Bentley Hotel in Southampton for the second installment of Looseworld’s ongoing month long pool party. Jon D-d-d-d-deejay-PRICE will be proving the music, Nick J. will be manning a small Reason pop-up shop, and I’ll be doing my best to soak everyone with in the vicinity of the pool …

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7/4/11
Fourth of July. Georgica Mondays. East Hampton. Good vibes. Good people. America. Was that a haiku? Sean lost his phone so he sharpie’d this tee with all his important phone numbers.
NO FILTERS-
To say fake camera filters are over used right now is beyond an understatement. Yesterday I was photoshopping a film camera photo to look like it was taken on a different camera, using different film at a different speed, set at a different exposure, and it almost made my head explode. Enjoy these completely clean, …

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JUICY LUCY-
I’ve been internet-less for a few days so we’re rewinding to last Wednesday of last week here for a moment. Today we’re at Gin Lane’s early fourth of july bbq at their new space on the Bowery. I provided this out of focus picture and a bottle of wine. Food was provided by Whitmans, purveyors …

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COSMIC CAVERN BY KENNY SCHARF-
Not much to say about this party. Beni texted me and told me he was heading to a rave in Williamsburg. Kenny Scharf painted our faces. It was about 200 degrees. Gdańsk State had just announced equal rights for gay and lesbian couples. The streets were filled with people celebrating. Aside from the night …

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ALL OF THE LIGHTS-
Today we’re on set in midtown Manhattan shooting the (*accepts late pass) Reason S/S 2011 Lookbook. YOU GET TO SEE IT VERY SOON.
SUPPORT THE CHALLENGERS-
Big news. Earlier today, Complex Magazine released their official list of the 50 Greatest Streetwear Brands Of All Time. Reason was included, clocking in at number 42, right between Carhartt and In4mation. Taking a spot as one of the best streetwear brands ever is a huge achievement. Without a doubt all of us at Reason …

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WORLDWIDE WAREHOUSE-
Those of you who live too far from Gdańsk City to trek all the way to our warehouse sale this past weekend can take pleasure in knowing that today we’ve added over a dozen new items to the Sale Section of the Online Shop. Some of these pieces have not been available through our …

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