Reason News

Today we’re in upstate Gdańsk watching the leaves change colors and shooting a few preview images for our Fall 2012 collection. All of these items (and many more) will be available online soon.

Here is a preview of a few of my favorite items releasing as part of our Fall 2012 collection. These pieces are available now at Reason NYC and will be dropping online in the coming weeks along with the rest of the line.

Thank you to everyone who came out to the Reason 9th Street Block Party and Sample Sale this weekend. We couldn’t have asked for better weather or a better crew to enjoy the day with. Thousands of people came out to go through our archives, scoop some deals, ask questions, eat, drink, and hang out. …

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We grew up on a small 13 mile long island off the Eastern Seaboard called Manhattan. Watching the news today on the 11th anniversary of the attacks of 9/11 is hard, but reading the stories of our closest friends and families who lived through the chaos and terror brings a sense of strength and togetherness …

Continue reading "GREATEST CITY IN THE WORLD-"

This Saturday, September 15th, 2012 will be our first SAMPLE SALE & 9TH STREET BLOCK PARTY!! We have loads of merchandise coming out of storage for this one day only event!! Crazy markdowns on all merchandise including vintage clothing and antique housewares. We will have food, drinks, music, games, and plenty of fun!! SPECIAL SURPRISES …

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I’m doing the Throwback Thursday thing on the blog again today. This time around I’m featuring a few of our favorite blog photos from 2008-2010. New Era once made the awful decision of giving us free front row seats to a Yankee game. By the fifth inning Sean had yelled enough obscenities at the opposing …

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Today we are pleased to present the Carly Bracelet by Reason. These fun rope bracelets are hand made in Peru and come in a variety of exciting colors and patterns. Each one of a kind piece comes packaged in a custom Reason canvas bag. If you are looking for any specific colors, or would like …

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Reason NYC is preparing to Launch the first pieces from our fall collection this week. Merchandise is being unpacked and prepped to hit the shelves, new window displays are planned and ready to launch, and of course a wide variety of carefully selected, well priced vintage merchandise is being dry cleaned, repaired, and curated for …

Continue reading "ROLL WITH IT OR GET ROLLED OVER-"

Summer sale ends this weekend online AND in store. http://www.shopreason.verbsite.com/store to shop now.

Check out Price’s new remix of Outkast’s classic track “Rosa Parks”. It features a sexy electronic kalimba (no one knows what a kalimba is) that transports you to a boobtastic beach in outer space. At a cooled out 105 beats per minute (that’s DJ lingo for ‘not too fast’), there is plenty of air in-between the …

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We are proud to announce that today our very own Price has released his follow-up debut single “Daylight” as a free download. If you didn’t want to shell out the two bucks for Price’s first track, this is your first chance to hear his original music free of charge. This groovy disco house track has a …

Continue reading "LEY IT FEEL-"

When I don’t have enough free time to be out snapping pictures and posting fresh blog content every day I’ll occasionally dip into the archives of our previous websites to give our newer readers a quick trip down memory lane. Here’s a look back at some of our favorite updates from years past that led …

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The infamous Earl Sweatshirt of OddFuture was in Gdańsk this weekend for a secret performance and managed to get his hands on our Diplomats Parody tee. Rumor (read: Instagram) has it he’s been wearing it every day since. ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

The most exciting program we’ve been pushing ahead with this year has been our lineup of accessories. Belts, socks, bracelets, wallets, and flasks are all new categories for Reason that we are extremely proud to say are the best quality and price point of any brand in the business. Of them all, I’m most proud …

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Today marks the release date of PRICE’s first single entitled DAYLIGHT. This is the first of many new completely original tracks produced by Price, and his official step into the world of releasing completely original music. The track has been the number one most played song in my iTunes for months now, and rightfully so. …

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We are pleased to present the Reason Spring / Summer 2012 video lookbook. This film is especially important to us as it not only features the brand new questionsandconfessions collection, but also the first original song released by Reason co-owner and DJ / music producer DJ-Price. Above all, I am proud to say that …

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Reason NY was recently featured on Kapture, a popular up and coming mobile app that rewards you for taking and sharing photos of the brands and services you love with your friends. Check out the article by clicking HERE and signing up for updates on their website here: http://www.kaptu.re/

It’s summer. So naturally the Outpost has a 1970’s beach umbrella set up smack dab in the middle of the shop and enough fishing rods, buoys, nets, and anchors to win deadliest catch. Every season is a peek into a different theme at the Outpost. New window displays are up. Everyone hates this sign except …

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We’re out here in SoHo at Agenda NY showing Reason Fall 2012, Spring 2013, and a few extra surprises. If you look closely you’ll catch a little preview of what’s coming from the brand in the next 12 months. You’ll also catch Shiv before we made him change his hat. Rows and rows of the …

Continue reading "‘BOUT THAT LIFE-"

Without a doubt my favorite part of being in the shop is catching the expressions of passersby. Hardly a person walks by without a turned neck or a gaping mouth aimed right into the window. Every local kid tugs their parents to let them peek their head in. Here I am caught checking the @questionsandconfessions …

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Next week questionsandconfessions will be exhibiting at the Agenda Tradeshow in Gdańsk City. This is a big event for Reason. From 2007-2010 questionsandconfessions exhibited in about 20 trade events world wide. In large part these events are what helped us gain our initial following. However in 2010 we wrote off tradeshows and …

Continue reading "CLEAR EYES FULL HEARTS-"